First & foremost I have to say I'm a user and typing this said piece on a blackberry (9780 to be precise) I've always found the qwerty keyboard a joy and of ease to use as is the platform in itself even if I must admit at times in comparison to say my friends I phones 3gs feels dated so against the 5s there's no debate yet I stuck with the brand as it suits me and my lifestyle not out of performance or due to cool edge.
The announcement of Blackberry 10 has been of interest for some time now with constant push backs and rumours and leaks it all seemed so far away for a company that was and is so often pillaged in the press and losing market grip (every other guardian piece is in a doomsday tone) so its been hard to remain optimistic yet all in all I know I'll be getting one for better or for worse, I've made my sacrifices of not being able to skype on the go or not having an instagram if all this can be rectified along with not always being left out when it comes to new apps or apps at all then I won't really have a problem.
It was only a matter of time before BBM the holy grail and sail of Blackberry's ship had to push itself forward the new Voice calls recently introduced to the older platforms have been a heaven sent, even if you can only call connected to Wifi which is fair game as it would eat into data and also eat into the phone carriers minutes and need for pricer bundles. up until now Blackberry had failed to integrate skype and so backwards was the brand that none of its recent models had a front facing camera all of this has been taken on-board and integrated into the new phones yet it does feel like a slap in the face for those who have been so loyal to the brand (myself included) to have to ditch our current handset in order to have any chance of a phone that is in line or league with the current market leaders.
There's all sorts of perks here such as the 16gb internal data with the capability of a memory card of up to 32gb storing all things on the phones internal memory has always been a dangerous game even with copious back ups, a removable battery also leaves room for carrying another and also the camera app which captures a whole burst of pictures allowing for the user to choose the best one in the seconds that have been shot is good, swiping across is akin to what the playbook used to have yet is more smooth
The Alicia Keys line up is well..... a gimmick and placing a celebrity at the head of a brand has never really enticed me to want to be apart of it or make it cool or credible and Alicia keys is far from the stylish or cool or an edgy artist they could have put at place someone more like Kelis, Pharell, Kanye, Gwen Stefani, M.I.A could of worked better a niche player with a strong hold and coolness to them I mean how much has Lady Gaga really helped Polaroid break back into the game of a market it once dominated?
There is room for Blackberry as a business phone and there is room as a personal one and possibly they will release the lower end models running the platform in the coming months helping to secure and cement the large teenage and young adult market that they have at present. I'm interested to spend more time with the handset and get to grips with it a little better until then I won't judge to lightly or harshly,
There is already so much negative energy directed towards the brand I honestly want this to do well not just because I'm a user yet also to silence those who believe so much in the power of others for now all I can say is I'm impressed and that this seems to be a step in the right direction